Strategic marketing

Brand strategy

Content Strategy

Digital Marketing

Modern Shapes and Frames Line Burst

Alissa

Mariello

Strategic Marketing and

Communications Leader


Modern Shapes and Frames Line Burst

Hello!

My name is Alissa Mariello, and I'm a ​senior marketing and communications ​leader with more than 10 years of ​experience and an MBA from Boston ​University. My specialties are marcom ​strategy development and ​management, content strategy, creative ​development, omnichannel campaign ​design, and positioning/messaging ​development. Expertise spans higher ​education, technology, B2B, B2C, and ​B2G.

Modern Shapes and Frames Line Burst

Education

MBA, Marketing

Boston University

  • 3.65 GPA
  • Elected Class Representative

Publishing and Communications

Harvard University

  • Graduate Certificate, 7 full-credit courses, including ​Creative Writing, Editing, Graphic Design, Multimedia ​Coding, Web Site Development, First Amendment ​Law, and History of Publishing

BA, English

Boston University

  • Selected for advanced writing course with Nobel Prize ​winner Saul Bellow

Skills

MarCom Skills

  • Strategic planning
  • Content strategy
  • Brand strategy
  • Omnichannel campaign ​design
  • Writing (feature, technical, ​web, email, ad) and editing
  • UX/UI
  • Social media management
  • Email marketing
  • Graphic design

Technology

  • Salesforce Marketing ​Cloud
  • Hubspot
  • GA4
  • Google Ads
  • Sprout Social
  • Adobe InDesign
  • Monday
  • Vid​eo storyboarding and dir​ection
  • Jas​per AI
  • Dat​a analysis

Leadership Skills/Experience

  • Annual and multi-year strategic planning
  • Leading creative and marketing teams
  • Professional dev/performance reviews
  • Budgeting/RFPs
Modern Shapes and Frames Line Burst

Past Content Projects: Highlights

Feature Story: The Quest for

Clean Water

Conducted first-person interviews ​with villagers in India and MIT ​researchers. Wrote feature story and ​developed accompanying campaign.

Developed and directed video to ​promote core ​messaging/positioning and increase ​alumni engagement.

Past Marketing Projects: Highlights

Award-Winning Web Site ​Redesign: MIT

Led RFP and user study, identified ​marketing goals, developed content ​strategy and UX/UI, and oversaw ​execution.

Fundraising Campaign ​Brochure: “We Will”: Harvard ​Law School

Developed giving campaign brochure for ​direct mail, including messaging and ​copy, and oversaw design and printing.

Leadership Awareness ​Campaign: Learning Tree ​International

Designed a display campaign for awareness, ​developing positioning and messaging and ​overseeing copy, design, and execution.

Modern Burst Frames

Let’s Connect

Alissa Mariello, MBA

Washington DC Area/Hybrid/Remote

hello at alissamariello.com